(symbol image: Pixabay)
5G not only has an ecologically shaping character, but also a social momentum. Ultimately, 5G is a technological tool to manage the mix of megatrends, hypercompetition and responsibility – and thus an approach to manage complexity and the symptoms of volatility, uncertainty and ambiguity mentioned by Ms Gläser in the video interview.
Prof. Dr. rer. pol. habil. Frank Keuper (founder, entrepreneur, CEO, entrepreneurial consultant, author, lecturer, keynote speaker and university professor)
Precisely because the implementation of 5G is a top management task and every company is a complex system with defined processes in itself, top management must explain the future relevance of 5G technology for the company and develop a coherent transformation concept for its implementation.
Responsible and thus ethical (not moral) corporate governance includes economic, ecological, philanthropic and ethical responsibility. Responsibility towards oneself, one’s employees, the company, the entrusted capital, suppliers, society and the environment implies that we will fundamentally change existing business models and radically transform manifested value chains. This also applies to existing controlling and accounting instruments. Optimising the existing will not work, because our processes, supply chains, products, services and ways of thinking have to be aligned quite differently – consistently ethically. Therefore, a Fairstainable Transformation (Fair, in the sense of responsible + Sustainable, in the sense of ecologically sustainable) is needed.
In over 20 years of cross-sector activity as an entrepreneurial consultant, Prof. Keuper has been able to apply, expand and deepen his expertise in the overarching areas of strategy design, transformation, innovation strategy design organisational design and cultural change. His entrepreneurial activities and consulting mandates (corporate groups, medium-sized companies, start-ups) are always under the headline “Growth with Responsibility”. Accordingly, his repertoire includes strategic consulting, transformation, knowledge infusion and business coaching.
The transformation has to be done in such a way that the client still receives his services. In this respect, the question arises as to how business models must be developed and designed so that they are fit for the future? The answer to this question is the same for technology-based and non-technology-based (exponential) business models: responsible, innovative ways of thinking and behaving are required that take into account and evaluate the impact of future business models on profit, people and the planet in equal measure ex ante (fairestainable transformation). The ability to think ahead about the future on our planet includes the technological opportunity to shape positive futures in such a way that our environmental and societal problems could be solved with a higher degree of efficiency even faster than backward-looking and linear innovations can. The VUCA term helps to create an awareness of the real situation and the future challenges through its strong simplification.
In order to reconcile profit, people and planet, a fairstainable transformation is needed, with ethically reflected technologies and innovations, such as 5G, at its core. Accordingly, in a fairstainable management, the strategy stands for the SHOULD, the culture for the WANT, the organisation for the CAN and the technology for the MAKE. These four cornerstones of strategic management form the Target Operation Model (TOM). It is clear that 5G can provide central supporting and value-generating options here in all areas. Basically, information technology, and thus also data transmission, is a cornerstone for holistically and interdependently coordinating and aligning the four strategic action parameters. This is the only way to successfully implement a fairstainable i. S. e. responsible management in the future. The implementation of this can then be made explicit in a strategy map. The goal must be to make all relevant stakeholders of the company initiators, motors and mentors of the topic.
This text refers to the following video:
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